You will:

• Learn why the right pricing strategy matters and the impact it can have on your business

• Discover the most critical LMS factors that help you determine your pricing strategy

• See how vendors impact your pricing models

• Find strategies for pricing with scalability in mind

• Learn about the differences when pricing for small businesses vs enterprise client needs

• Closely compare pricing models, understand when to use which, and more!

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Understanding eLearning Pricing Models and Strategies

Selecting e-learning pricing models and strategies to sell your online training can be overwhelming! There is a wide variety out there, and you want to be sure the one that you select is the best fit for you and your business. This guide will help you become familiar with the available options and understand how they work, so you can determine the best way to price your online training for customers.

While it may be tempting to just slap a price on a course and start selling, take the time to consider the different ways that you can price your products so you can do it effectively and set yourself up for success. Tried-and-true e-learning pricing models and strategies will help you succeed by providing you with a framework with which you can confidently value your products. To do this, you will need to examine your pricing factors. 

You may be surprised by what you need to think about when setting prices, and you may find that more than one of the e-learning pricing models or strategies out there makes sense to use for your online training business. It’s okay to try multiple ones!

After you read this guide, you will be ready to examine your pricing factors and what your training brings to the table that other training doesn’t, and you will know which e-learning pricing models you are going to test before you take your training to market!

What Are E-learning Pricing Models and Strategies, and Why Do You Need Them?

So, what are e-learning pricing models and strategies, and more importantly, why do you need them? 

Think of e-learning pricing models and strategies as roadmaps and your business as a car. Your destination is your desired profit from your business, and e-learning pricing models and strategies will help you reach that destination. Your roadmap is designed to anticipate and avoid obstacles on the way. While no trip is without a slowdown or an unexpected accident, your roadmap will ultimately get you where you want to go. In other words, using e-learning pricing models and strategies will guide you in pricing your e-learning effectively and help you profit from your online training business.

E-learning pricing models help a business price its goods in the most appropriate and fitting way possible. A pricing strategy defines the value of the courses and the educational experiences that you offer to your customers. E-learning models and strategies will help you set balanced prices for your products. They will make sure you don’t charge too much, causing your potential customers to purchase online education from your competitors. They will also make sure you don’t undercharge, leading your potential customers to question the quality and values of your courses—and your reputation as a business! They will also enable you to price your courses with scalability in mind, helping you set initial prices that give you room to grow your business and improve your product offerings as time passes. By using an e-learning pricing model or strategy to properly value and sell your training, you are following a route that will get you to your desired destination...